Sam Lota has an extensive coaching, consulting, marketing, and sales background. He has developed a wide variety of skills while working with many different organizations.
Sam's experience includes working with Maritz, Inc. for 19 years developing sales and service personnel in marketing, employee development, customer satisfaction, business analysis, and strategic planning for General Motors dealerships. He has also worked for ARAMARK and the Wm. Wrigley Jr, Co. where he was in charge of increasing sales and market share while developing and supervising 24 marketing representatives.
Sam is completely knowledgeable in performance improvement, customer relationship management, customer retention, forecasts, sales promotions, client profitability, and several other marketing and administrative related functions.
Sam has developed and trained Business Development Center personnel within dealerships and measured and monitored results. He has been invited and spoke at numerous regional service managers meetings addressing e-commerce and digital initiatives.
Sam has been an Adjunct Professor of Marketing for the past 25 years at a number of Colleges and Universities throughout the Connecticut/New York area. He has taught several graduate level courses in Customer Relationship Management, e-marketing, and customer retention. He is very familiar with adult learning theory and educational design, along with group leadership techniques.