Sarah J. S. Wilner, Wilfrid Laurier University
Associate Professor
Laurier Chair in Brand Communication
Waterloo, Ontario
swilner@wlu.ca
Mobile:
(416) 817-4430
Office:
(519) 884-1970 ext. 4161
Expert In
Consumer behaviour and consumer culture
Consumers' experiences of brands, products and services
Design as a mechanism for legitimacy during market creation
Design thinking
Experiential marketing
Innovation and its microfoundations
Marketing and brand management
Marketing practice and consumer response
Product and service innovation and design
Qualitative research methods
The role of design in brand meaning and positioning
Bio/Research
Sarah Wilner, Laurier Chair in Brand Communication and associate professor of marketing at the Lazaridis School of Business and Economics, is an expert on branding; consumer behaviour and consumer culture, products and services; product design, trends and innovation; and marketing communications ...
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Bio/Research
Sarah Wilner, Laurier Chair in Brand Communication and associate professor of marketing at the Lazaridis School of Business and Economics, is an expert on branding; consumer behaviour and consumer culture, products and services; product design, trends and innovation; and marketing communications (including advertising).
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