Seigyoung Auh, Arizona State University
Professor
Thunderbird School of Global Management
Tempe, Arizona
Seigyoung.Auh@thunderbird.asu.edu
Office:
(602) 496-7057
Bio/Research
Seigyoung Auh’s research examines the impact of digital transformation on customer decision making and sales force management and what organizations can do to improve the communication between employees and customers.