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Bio/Research
Prior to attending graduate school and before, during, and after his undergraduate degree, Shaun sold car parts. He credits this experience for creating his interest in business and encouraging him to return to university to study business.
Shaun’s research interests include consumer beh...
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Shaun’s research interests include consumer beh...
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Bio/Research
Prior to attending graduate school and before, during, and after his undergraduate degree, Shaun sold car parts. He credits this experience for creating his interest in business and encouraging him to return to university to study business.
Shaun’s research interests include consumer behaviour, services marketing, international marketing, applied statistical analysis, structural equation modeling, and measurement. He has published over 30 articles in refereed journals such as the International Journal of Research in Marketing, Journal of Business Research, Journal of Consumer Marketing, Structural Equation Modeling, and Journal of Applied Measurement
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Shaun’s research interests include consumer behaviour, services marketing, international marketing, applied statistical analysis, structural equation modeling, and measurement. He has published over 30 articles in refereed journals such as the International Journal of Research in Marketing, Journal of Business Research, Journal of Consumer Marketing, Structural Equation Modeling, and Journal of Applied Measurement
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