Sourav Ray, McMaster University

Profile photo of Sourav Ray, expert at McMaster University

Associate Professor Marketing Hamilton, Ontario sray@mcmaster.ca Office: (905) 525-9140 ext. 22370
(905) 525-9140 ext. 24436

Expert In

Business to business marketing Distribution channel management Distribution channel strategy Hi-tech marketing strategy Industrial marketing Managing price competition Pricing legal aspects Pricing strategy Retail management Retail strategy

Bio/Research

Dr. Ray’s research interest is in Industrial and Retail Marketing strategies, focusing on Strategic Pricing and Distribution Channel issues. Recent topics of his research include Asymmetric and Dynamic Pricing in the grocery retail sector, and Systems Marketing practices in high-tech markets. He ...

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Bio/Research

Dr. Ray’s research interest is in Industrial and Retail Marketing strategies, focusing on Strategic Pricing and Distribution Channel issues. Recent topics of his research include Asymmetric and Dynamic Pricing in the grocery retail sector, and Systems Marketing practices in high-tech markets. He explores both profit and policy implications of such marketing strategies using theoretical and empirical quantitative methodologies.

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Links

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