Stijn M.J. van Osselaer, Cornell University

Professor Ithaca, New York smv64@cornell.edu Office: (607) 255-0112

Bio/Research

Professor van Osselaer’s research focuses on branding, customer loyalty, connecting customers with service providers, and the influences of learning, memory, and cognition in consumers’ decisions. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of...

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Bio/Research

Professor van Osselaer’s research focuses on branding, customer loyalty, connecting customers with service providers, and the influences of learning, memory, and cognition in consumers’ decisions. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and many other scientific journals. Professor van Osselaer is an Associate Editor at the Journal of Consumer Research and serves on the editorial review boards of the Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing.

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