Subroto Roy, Ph.D., professor of marketing and quantitative analysis, specializes in business innovation, business to business marketing and supply chains. Before joining academia, Roy was head of marketing and sales of Tetra Pak in Sweden and served on the National Dairy Development Board of Ind...
Subroto Roy, Ph.D., professor of marketing and quantitative analysis, specializes in business innovation, business to business marketing and supply chains. Before joining academia, Roy was head of marketing and sales of Tetra Pak in Sweden and served on the National Dairy Development Board of India .He taught, researched and consulted in Australia and Singapore before moving to the U.S. Roy’s consulting website and blog can be viewed at www.stratoserve.com. He is on the editorial board of three scholarly journals, a Certified Professional in Supply Management (CPSM) and a CPSM trainer. He is a former president of the Institute for Supply Management and a vice president of the Collegiate Chapter of the American Marketing Association in Connecticut.