Sunghwan Yi, University of Guelph

Profile photo of Sunghwan Yi, expert at University of Guelph

Professor Guelph, Ontario syi@uoguelph.ca Office: (519) 824-4120 ext. 52416

Expert In

Compulsive buying Impulse buying Marketing and promotion of healthy and sustainable food Nudging and choice architecture for plant-forward food Self control issues in gambling Sports gambling

Bio/Research

Broadly, Sunghwan Yi pursues two research streams. First, why do people repeatedly engage in addictive consumption although they are aware of negative consequences of doing so? Second, how can we increase people's choice and consumption of healthful as well as environmentally sustainable food?

Links

Faculty Page Personal Site