Terry Beckman, Athabasca University

Assistant Professor Athabasca, Alberta terry_beckman@mba.athabascau.ca Office: (780) 418-7528

Bio/Research

Terry’s background includes over 12 years of industry experience. Included in this are five years as a marketing representative, and two years as a manager of an IT support team for IBM Canada Ltd. He also worked as a marketing coordinator for the Canadian High Commission in Malaysia, and as a pr...

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Bio/Research

Terry’s background includes over 12 years of industry experience. Included in this are five years as a marketing representative, and two years as a manager of an IT support team for IBM Canada Ltd. He also worked as a marketing coordinator for the Canadian High Commission in Malaysia, and as a private consultant engaging in a variety of business feasibility studies and IT contracts. This extensive experience helps Terry to bring managerial relevance into both his research and his teaching.

Terry’s research interests are primarily in marketing strategy, international business and corporate social responsibility. More specifically, he is interested in corporate branding, identity and reputation, relationship marketing, authenticity and network theories in relation to business-to-business marketing. He has published articles in the Journal of Business Ethics and the European Business Review and a book review in theEuropean Journal of Marketing. Additionally, he has presented papers at several conferences, including the Academy of Marketing Science, Administrative Sciences Association of Canada, and the Conference on Historical Analysis & Research in Marketing (CHARM).


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