Viviana A. Zelizer, Princeton University

Professor Princeton, New Jersey vzelizer@princeton.edu Office: (609) 258-4557

Bio/Research

Viviana A. Zelizer is Lloyd Cotsen ‘50 Professor of Sociology at Princeton University. She has published books on the development of life insurance, the changing economic and sentimental value of children, and on the place of money in social life. Her book, The Purchase of Intimacy (Princeton Uni...

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Bio/Research

Viviana A. Zelizer is Lloyd Cotsen ‘50 Professor of Sociology at Princeton University. She has published books on the development of life insurance, the changing economic and sentimental value of children, and on the place of money in social life. Her book, The Purchase of Intimacy (Princeton University Press, 2005) deals with the interplay of economic activity and personal ties, especially intimate ties, both in everyday practice and in the law. She has also studied topics ranging from economic ethics to consumption practices. She is currently working on a project about “circuits of commerce” which deals with distinctive set of social relations within which people carry on a variety of weighty economic activities. Different from markets, hierarchies, and networks, these economic connections include microcredits, migrant remittances, mutual credit associations, local currencies, coalitions within corporations, and care relations. Her most recent book is Economic Lives: How Culture Shapes the Economy (Princeton University Press, 2010).

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