(PhD, UC Berkeley 2000) Department Chair, Neukom Family Professor of Anthropology and of Social Sciences in the College, writes and teaches on the political anthropology of mass publicity, with special reference to India. His books include Shoveling Smoke: Advertising and Globalization in Contemp...
(PhD, UC Berkeley 2000) Department Chair, Neukom Family Professor of Anthropology and of Social Sciences in the College, writes and teaches on the political anthropology of mass publicity, with special reference to India. His books include Shoveling Smoke: Advertising and Globalization in Contemporary India (Duke, 2003) and Censorium: Cinema and the Open Edge of Mass Publicity (Duke, 2013). He is also the co-editor, with Raminder Kaur, of Censorship in South Asia: Cultural Regulation from Sedition to Seduction (Indiana, 2009), and the editor of K D Katrak: Collected Poems (Poetrywala, 2016). His recently completed book, The Mana of Mass Society (Chicago, 2017), brings classic anthropological writings on magical efficacy and charismatic agency into conversation with critical-theoretical takes on marketing, aesthetics, and the commodity image. Please visit https://chicago.academia.edu/WilliamMazzarella for a sampling of Dr Mazzarella’s publications.